ABSTRACT
Post pandemic, the hotel industry is facing a significant labor shortage. This study investigates how the hotel industry attracts the Gen Z workforce through CSR activities during COVID-19. The study develops a framework based on social capital theory. A total of 407 online surveys were collected, and PLS-SEM was performed to test the proposed model. Results indicate that the person-organization fit increases cognitive trust and affective trust, subsequently affecting hotels' organizational attractiveness. COVID-related knowledge only moderates the relationship between cognitive trust and organizational attractiveness. Moreover, affective trust is weighed heavier by Gen Zs who were currently unemployed, while cognitive trust exerts more influence on those who were currently employed. The study findings provide valuable insights and meaningful implications for hotel managers to attract and retain Gen Z talents. (PsycInfo Database Record (c) 2023 APA, all rights reserved)
ABSTRACT
The rapid robotization of the hotel industry faces reluctance from frontline employees. This study aims to explore frontline employees’ intentions to use service robots in the hotel workplace. Combining technology affordance theory and socio-material perspective, the study conducted four experiments pre-pandemic, amid-pandemic, and post-pandemic to test the proposed framework. The results reveal that hotel employees, especially those with low collectivism (vs. high), prefer a room service robot with physical affordance to a concierge robot with cognitive affordance because the former offers more relative advantages and higher trust. This main effect remained the same both pre- and amid-pandemic. During the pandemic, the COVID-19 compliance of guests showed a significant interaction effect on the employees’ intentions to use service robots in the workplace. The study findings provide meaningful implications for hoteliers selecting the correct type of robot for adoption and encouraging employees to use service robots.
ABSTRACT
Post pandemic, the hotel industry is facing a significant labor shortage. This study investigates how the hotel industry attracts the Gen Z workforce through CSR activities during COVID-19. The study develops a framework based on social capital theory. A total of 407 online surveys were collected, and PLS-SEM was performed to test the proposed model. Results indicate that the person-organization fit increases cognitive trust and affective trust, subsequently affecting hotels’ organizational attractiveness. COVID-related knowledge only moderates the relationship between cognitive trust and organizational attractiveness. Moreover, affective trust is weighed heavier by Gen Zs who were currently unemployed, while cognitive trust exerts more influence on those who were currently employed. The study findings provide valuable insights and meaningful implications for hotel managers to attract and retain Gen Z talents.
ABSTRACT
Online delivery providers (ODPs), representing a growing hospitality industry sector, are playing an unprecedented role in the coronavirus pandemic. Applying construal level theory and regulatory focus theory, this research investigates how the interplay of construal mindsets and message frames affects consumers’ purchase intention regarding online food deliveries during the pandemic. Two 2 × 2 experiments were conducted in severe and mild pandemic regions and revealed different results in consumers’ responses. Specifically, promotion-framed messages are more effective when matching a “how” construal mindset in severe regions. In contrast, promotion-framed messages are more persuasive in conjecture with a “why” construal mindset in mild pandemic areas. Besides, the persuasion process is mediated through self-efficacy in severe regions but through perceived benefit in mild regions. The study also reveals different moderating effects of risk propensity in the two regions. The findings provide guidelines for ODPs in engaging consumers with online food delivery services.